The Midlands is an expansive area between Pietermaritzburg and Mooi River offering a laid-back country lifestyle. It continues to attract people of all ages and walks of life who simply want to escape the hustle and bustle of city living, preferring to live on the slower side of life. With a high-density weekend tourist trade and travel numbers, exposure on the R103 is highly beneficial. 105 registered B&Bs, guest houses, hotels, and highly sought after wedding venues are located within a 20km radius of the site, all noting high occupancy rates. Additionally the Midlands features a number of the country’s most famous schools including Michaelhouse, Hilton College and Clifton Prep and parents of the scholars come to visit on the regular.